DCDR
DCDR is an insights and innovation consultancy that helps digital publishers, platforms, and brands compete at the velocity of culture. We design research, measurement, and narrative solutions that turn complex data into clear stories, sharper decisions, and measurable revenue growth.
DCDR
To thrive in a rapidly evolving landscape, brands need to understand how culture, category, company, and consumer forces shape their business in real time. We partner with digital media companies, platforms, and brand marketers who are:Navigating revenue fluctuations and increased competitionDrowning in data but hungry for real insight
Under-resourced yet expected to deliver high-impact research and thought leadership
Pushing to innovate, stay agile, and consistently produce quality contentDCDR is your insights expert, strategic advisor, research guru, revenue generator, marketing partner, and measurement specialist.
DCDR
We combine primary research, syndicated data, and strategic storytelling to reveal what audiences think, feel, and do—and what they will want next.Rob McLoughlin, Founder & CEO, is an insights leader with a track record of building high-performing teams and solutions that drive measurable commercial value. Before launching DCDR, he led insights and research at DoubleClick, AOL, SpinMedia, and PopSugar, most recently as Vice President, Insights at PopSugar.Rob is known as a strategic thinker, insightful analyst, strong storyteller, and multi-disciplined marketer whose work has been featured or cited by eConsultancy, SurveyMonkey, eMarketer, Statista, AdAge, AdWeek, MediaPost, and USC’s Annenberg School for Communication and Journalism. He has spoken at CES, Social Media Week, MADS, IAB events, and more, and in 2025 was named an Insight250 Innovator award winner.
DCDR
Insights Strategy
We make your data usable—organizing, governing, and activating it so every story starts from insight. You get “insights-first” solutions, stronger thought leadership and revenue-generating products, and teams that are better storytellers and partners to Sales and Marketing.Original Research
We show you what your audience will want next by revealing how they think, feel, and behave. Our work helps you understand motivations and rituals, translate across generations, and spot emerging trends using large-scale surveys, segmentation, personas, and ongoing tracking.Content Marketing & Thought Leadership
We turn your research into content your market actually reads, shares, and remembers. Partnering with Marketing, PR, and Communications, we craft white papers, reports, newsletters, and visual storytelling assets that make you a trusted resource in your category.Brand Measurement & Narrative Resonance
We prove what your media and brand story are really worth. This includes brand lift, ROAS, and narrative resonance studies—with benchmarks and best practices—that help you measure impact, monetize research, and refine your brand story with key audiences.Sales & Revenue Solutions
We turn your insights function into a daily revenue tool for Sales, Marketing, and Product. That includes better use of syndicated data, stronger dashboards and internal tools, and RFP and go-to-market support, offered via projects, retainers, and fractional insights leadership.Our work powers content studios, flagship studies, and measurement programs for Genius, theSkimm, SHE Media, Babylist, Motherly, and more.
DCDR
We partner on insight-led projects that win attention, shift narratives, and drive revenue. Below are sample engagements:Genius MusicIQ
Genius turned to DCDR to help launch MusicIQ, an insight-led narrative that showcases the depth, passion, and cultural influence of its music audience. We combined platform data with custom research to quantify how fans discover, interpret, and share music, giving Genius a powerful story for advertisers who want to reach highly engaged, trend-setting listeners.theSkimm – Thought Leadership & Category Depth
With theSkimm, DCDR has designed, launched, and analyzed nearly 100 custom studies powering sales, marketing, and thought leadership. This includes flagship work like the SKM Report B2B newsletter, category-defining studies for partners such as the BlackRock "Women & Wealth" study, research for the NWSL, and high-impact fertility and healthcare research through the Kindbody “State of Women and Fertility Healthcare” project—together helping theSkimm deepen authority with women and drive larger, insight-led partnerships.Babylist – The Push & Future of Family
We partnered with Babylist to launch “The Push,” an insight-led content studio designed to deepen relationships with brand partners and position Babylist as a leading voice on modern parenthood. DCDR crafted the insights strategy, narrative, and measurement framework, then co-developed a suite of research and reporting solutions to power sales conversations and campaign performance. We also led the “Future of Family” study, surveying over 7,000 U.S. shoppers to map evolving family structures, support systems, and purchasing decisions, giving Babylist a flagship platform for category leadership and partner storytelling.SHE Media & Pfizer – Medical Gaslighting
We partnered with SHE Media and Pfizer to design and execute the “Navigating Medical Gaslighting” study, a nationwide look at how women experience and navigate bias in healthcare and how it affects trust, treatment, and outcomes. The insights powered a multi-platform editorial and advocacy campaign, a dedicated web destination, and industry recognition—winning the 2023 Fierce Pharma Marketing Award and a 2023 Anthem Award for purpose-driven work.
DCDR
You can engage DCDR on an hourly basis for targeted support, through project-based engagements for defined initiatives, via retainers for ongoing weekly collaboration, or as a fractional insights leader for dedicated, senior-level partnership.Project: Fixed-fee engagements for clearly scoped work, with a $15K minimum and defined deliverables.Retainer: Ongoing weekly support over a minimum 90-day period for teams that want an embedded partner.Fractional: Dedicated, embedded insights leadership, custom-scoped and priced to suit your organization.