INSIGHTS STRATEGY

Organize your house of data

I deliver a coherent strategy for organizing, governing, analyzing, and deploying your information assets.I develop an “insights-first” strategy to bolster your storytelling skills.I help your teams identify own-able spaces and create data- driven content that drives results, including white papers, infographics, and social content.

original research

Unlock the power of your audience

I have ideated, designed, and deployed hundreds of unique original qual/quant studies.I help you get smarter about how consumers think, feel, and act in your core vertical categories.I explore the differences between generations and analyze how segments think and feel.I identify relevant consumer trends.

ROI Measurement

Quantify the impact of your content

I help you develop custom brand measurement and ROAS (return on ad spend) strategies, benchmarks, and post-campaign reports.I develop proprietary solutions that allow you to measure the impact of your content & ad products, helping you know what truly resonates.I leverage my extensive network of measurement partners to help you source research partners to measure campaign impact.

content marketing

Become a insights thought leader

I work with your internal Marketing, PR, and Communications teams to turn insights into content marketing, press coverage, or speaking opportunities.I create unique content that drives social engagement, such as reports and briefs that demonstrate your thought leadership, infographics that visualize your data, or other forms of content marketing that elevate your insights.

Narrative Resonance

Measure the impact of your narrative

It's important to measure the impact of your brand narrative. After defining your values and vision, purpose and positioning, and your messaging and media approach, I help you measure the effectiveness of your brand narrative via a proprietary, survey-based solution.